Spooky season is upon us, and you know what that means: Halloween candy. Lots and lots of Halloween candy. Adults across the country flock to grocery stores and supermarkets to pick up bag after bag of Halloween candy to ensure they have plenty to pass out to children once trick or treating begins.
Whether it’s chocolate, licorice, gum, or caramel, candy needs to be kept in some form of packaging to keep it fresh and delicious for the kids once Halloween rolls around. It is up to us, packaging manufacturers, to make sure kids across the country don’t end up with stale and inedible candy after a long night of trick or treating! The team here at PPT believes that flexible packaging is the best packaging for Halloween candy, and we’re going to tell you why.
Flexible Packaging Is Sustainable!
Everyone knows about Recycle, but people tend to forget about Reduce and Reuse. Sustainability and eco-friendliness are very important to people. Consumers often avoid purchasing a product simply because its packaging is wasteful, which is one reason why product manufacturers emphasize recyclable and environmentally conscious packaging.
Let’s face it. A lot of packaging gets thrown away on Halloween as people refill their candy bowls and replenish their candy stashes. Waste is inevitable, but we can take measures to reduce that waste as much as possible! People often associate plastic with waste, but flexible plastic packaging is actually an eco-friendly option.
The materials used to manufacture flexible packaging can be reused and recycled, and it requires relatively little of the earth’s natural resources to produce those materials in the first place. Additionally, flexible packaging generates fewer greenhouse gas emissions throughout its distribution than traditional packaging methods.
Sustainable packaging is good for the environment and for your business. Consumers flock to recyclable and sustainable packaging, and your sustainability efforts paint your business in a greener light.
Environmental awareness is a cornerstone of PPT. We are a proud member of several sustainability-focused organizations and work hard to minimize our carbon footprint through conservative production and distribution tactics.
A lot of candy and confectionery packaging is non-recyclable and non-compostable. In other words, it ends up sitting in landfills or, worse, swimming in the ocean. Let’s change that. You can make a difference by housing your candy in sustainable, flexible packaging alternatives.
Flexible Packaging Is Convenient!
Nobody wants to work for their candy. Packaging should be convenient to open, close, and store for later. Flexible packaging checks all three of these boxes. Our flexible packaging solutions, from rollstock (a popular choice for candy) to stand-up pouches, are compatible with a staggering number of design enhancements and additional features that increase your packaging’s versatility and make it more convenient for consumers.
You can customize your packaging in various ways to give your product a leg up over the competition. What would you rather purchase? A bag of candy that seems impossible to open because the manufacturer didn’t give enough consideration to its design, or a bag of candy that features an easy-to-use, resealable zipper? Yeah, that’s what we thought.
Your customers will most likely throw away or recycle your candy packaging once they open it and eat… er, pass out the contents. Don’t make them work for it!
Flexible Packaging Is Cost-Effective!
Yep, there it is. The phrase “cost-effective” is probably what you’ve been looking for all along. Does a cost-effective, sustainable, AND convenient packaging solution even exist? Where on earth can you find this magical, multi-talented packaging unicorn? Well, we can tell you that it does exist, and you have to look no further.
Manufacturing costs associated with flexible packaging production are relatively low compared to traditional packaging production costs, mainly because it requires fewer materials. Even if your packaging requires additional multi-layered film barriers to protect the product inside, you will still save on manufacturing costs.
Plus, added protection means there is less of a chance that your packaging (or the products inside) become damaged during their supply chain journey to the grocery store candy aisle. Damaged goods and torn-up packaging have no chance of making it home with your customers. That’s money straight out of your pocket. Think of durable packaging solutions as a form of product insurance.
Additionally, flexible packaging is lightweight compared to traditional rigid packaging methods, making it cheaper to ship than heavier products of the same size. A penny saved is a penny earned, right?
Flexible Packaging Is Heavily Customizable!
Candy packaging is supposed to be fun, and nothing is more fun than flexible packaging. At least, that’s what we think…
People shopping for Halloween candy don’t want boring-looking candy. They want extravagant designs, vibrant oranges and yellows, and bats, skeletons, ghouls, and ghosts. The actual candy inside hardly matters to some people. Embodying the spirit of Halloween through visual design is what consumers care about. Thankfully, flexible packaging is heavily customizable.
We can print any design you can think of on the exterior of our flexible packaging solutions, and you can choose from a vast selection of colors. People often refer to packaging as a “silent salesperson” because of its ability to market to consumers and promote your brand’s image by doing nothing more than sitting on a shelf. Consumers will be far more likely to purchase your candy for this upcoming Halloween if your packaging has a fun and unique design.
Still Not Convinced?
People say that you shouldn’t judge a book by its cover. Similarly, you shouldn’t judge Halloween candy by its packaging… and yet, people do it anyway, so you might as well take advantage. Your packaging’s quality can make or break your business, and your product will only be as successful as its packaging.
If you’re still not convinced that flexible packaging is the way to go, schedule a call with PPT and let’s talk about it. Our flexible packaging solutions are the best in the United States, and our customer service is second to none. Halloween is right around the corner, so now is the time to upgrade your candy packaging. PPT can help you do just that.