How Eco-friendly Packaging Attracts More Customers

Eco-friendly Packaging Benefits are Hard to Ignore

Is your business looking to reduce its environmental impact while increasing market share? Eco-friendly packaging may be the answer. These packaging materials are easy to recycle, safe for individuals and the environment, and may be made out of recycled materials. Not only is eco-friendly packaging imperative to keeping our planet clean and safe, but it can also help attract more customers. What’s more, eco-friendly packaging isn’t just relegated to corrugated cardboard anymore. Plastic packaging has emerged as a sustainable option for businesses.

Switching your packaging is a major undertaking, so how do you know if it will be worth the investment? Let’s look at recent consumer behavior trends and the cost savings you may experience with a renewable plastic alternative.

Consumers Want Eco-friendly Packaging

Consumers care about business’ impact on the environment and are willing to pay more for products that showcase their eco-friendliness. According to a recent study, 75% of Americans are concerned about the environmental impact of the products they buy. The same study found 66% of American consumers and 80% of young American adults (ages 18-34) are willing to pay more for sustainable products versus less sustainable competitors.

Younger consumers are obviously more eco-conscious, and that sentiment won’t be dissolving anytime soon. Done right, switching to eco-friendly packaging could result in a major boost for your business’ sales and significantly reduce your brand’s impact on the environment. Of course, you should always consult with a packaging expert to determine if a major packaging switch is right for your business.

Plastic vs. Corrugated Cardboard: a Complex Debate

Once you make the choice to switch to sustainable packaging, your mind may immediately jump to corrugated cardboard options. It’s easily recyclable and — because it’s made from a renewable resource — can have a lower impact on the environment than some other packaging materials. However, some plastic packaging has emerged as a viable sustainable option.

Traditionally, plastic packaging has been made from crude oil, a non-renewable resource. Amazingly, recent advancements in technology allows for plastic flexible packaging to be made from renewable materials like corn or sugarcane. It can be recycled, printed with bright, vivid, graphics, and promote product freshness better than corrugated cardboard. It’s also less bulky than corrugated cardboard, lowering costs for warehousing space and transportation. It also emits less emissions throughout the supply chain.

Enter Thrive™: a New Eco-Friendly Packaging Material

Thrive™ is an eco-friendly flexible packaging material that can help your brand attract eco-conscious customers. It offers the same integrity, vivid graphics, barrier properties, and quick turnaround as conventional packaging, but with an improved environmental impact.

The packaging comes in three available materials depending on your business’ needs and goals:

• All PE is recyclable through an in-store drop-off program
• PCR is composed of post-consumer recycled materials, reducing landfill waste
• PCR & PE is a blend of recyclable and post-consumer recycled materials

Thrive™ material can be shaped into various pouches, including flat-bottom, pinch-bottom, and stand-up pouches, along with quad bags. No matter your organizations’ needs, this sustainable, flexible packaging keeps your products fresh and may lower your carbon footprint.

Trust the Eco-Friendly Packaging Experts

The Thrive™ line is exclusive to Plastic Packaging Technologies; when you’re ready to switch to this eco-friendly alternative, we’ll be here to help. At Plastic Packaging Technologies, we offer innovative packaging formats with multiple material and feature options. We focus on providing the highest quality flexible packaging solutions by utilizing industry-leading machinery, equipment, and technology.

Plastic Packaging Technologies is your one-stop-shop for all your packaging needs. Our dedicated Innovation and Technical Teams partner with our clients to offer ideas and guidance to ensure their packaging exceeds their goals in terms of function, performance, and presence. We also offer innovative solutions, pushing for the integration of existing and emerging technologies, materials, machinery, and equipment.

We also employ rigorous quality management systems to ensure you get a quality product. This detailed inspection process surpasses regulations set by the SQF, IMS, and ISO and regularly passes internal audits performed by our detail-oriented team of quality auditors. We also hold numerous certifications to hold us to these high standards. We maintain ISO 9001:2015, SQF Edition 8, 5S LEAN, and GMI certifications.

When you work with Plastic Packaging Technologies, you can count on our fantastic customer service to ensure you’re satisfied with every shipment. We take pride in our unparalleled personal service and the partnerships it allows us to develop with our clients. We offer fast and responsible service from a team of experienced industry professionals that provide in-depth knowledge and expertise.

Ready to Switch to Eco-Friendly Packaging?

We’d love to learn more about your packaging needs and help you find a sustainable solution. Contact our team today.