As the pet industry continues to grow, many businesses are concentrating on creating a positive experience for both their customers and their pets. However, creating efficient packaging, regardless of the industry, can be difficult.
Using eye-catching and informative packaging to evoke emotions from your customers is a terrific way to market your product. But there are several other ways for your business to approach your pet food packaging design. In this article, we will provide you with ten great tips to consider when designing the packaging for your pet food products.
Continue reading below to learn more and discover how PPT can help your business with its custom packaging design.
10 Design Tips for Pet Food Products
With competition in the pet food industry being more competitive than ever, it takes much more for businesses to reach their customers than creating a unique product. That being said, we’ve compiled a list of 10 packaging design tips to provide you with some tips and tricks when designing the packaging for your pet food products.
Use Larger Sizes
Because pet food products are needed for a longer period of time, large bags are preferred over smaller containers. If you choose to use a quad bag, the primary display panel will most likely be located at the bottom of the packaging or on the side panel, as it is shown on shelves. This is done so that these points can be seen at a glance and customers can get a sense of the product’s benefits and values.
Additionally, when it is possible, incorporate the bag’s barrier needs into your product design, as it is critical to seal in the flavor and freshness. The pet packaging’s silver substrate allows the silver to shine through, giving it a shiny appearance.
The success of your pet food brand is primarily determined by how your company will stand out to your target market on the shelves amongst your competitors. While net weight, production date, company address, expiration date, FSSAI, MRP, storage guidelines and usage directions must all be included on the package and label, there are several other components that you should consider, as well.
On the front of the packaging design, include a few of the key ingredients and nutritional values that were used. Additionally, include information about bioavailability, organic ingredients, GMO status, and information about preservative use.
On the reverse of your pet food packaging design, make sure that you include as much information about your product as possible. This includes the specific ingredients that were used, sourcing information, how the product was created, and hygienic processing methods.
While it may seem like a lot of information to include, all of this will help ensure your pet food brand doesn’t get lost in the crowd.
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Use Enticing Graphics and Illustrations
Graphics and illustrations are critical aspects of any pet food packaging design. The primary goal of your packaging is to stand out on the shelves, which is why the branding and design choices you make are critical.
Consumers have learned to expect more aesthetically sophisticated packaging, especially when shopping for pet food and supplies. Consumers prefer packaging designs that complement their lifestyles. Photographs of happy, lively, and energetic pets on the packaging will give your target market a sense of familiarity and confidence when purchasing your product.; even the breeds of pets in the pictures can send a message to your target market.
Choose Your Colors and Fonts Wisely
Choosing the proper color and font for all elements, including language, graphics, and even the product itself, is an essential part of the design process. In addition, you want the packaging to be noticeable, but not overbearing. This means your packaging’s colors should complement and improve your product rather than compete or clash with it.
Consider thinking forward and creating visuals that can be used within an entire product line, rather than just a single product. Choose a font that is both distinctive and readable, as well as one that complements the product’s logo. Furthermore, choose bold colors that will make your product stand out from your competitors and entice customers to grab it off the shelf right away.
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Include a Window Display
There is a lot of variation in terms of shapes and colors when it comes to pet food. But there is something to be said about allowing customers to see what your product looks like for themselves.
Make the Packaging User-Friendly
When designing your packaging, consider who you are selling to and what they’ll find appealing about your product. Before beginning on the design of the packaging, consider how the item will be used and make the process as easy as possible. For example, if your product requires customers to pour the contents, consider including a handle for easy pouring. If the product is a multi-use item, ensure the packaging can easily be resealed.
Furthermore, safety is crucial, especially when it comes to pet food products. To improve safety and prevent manipulation, the Food and Drug Administration (FDA) has tight packaging standards, so be sure to review them throughout the entire product packaging design process.
Consumers are becoming increasingly concerned about the environmental effects of their purchasing habits, which means many businesses should consider designing packaging that is more environmentally friendly as part of their brand strategy. Design a package that not only protects the product but also reduces waste. This often means getting rid of unnecessary packaging materials that don’t make your product better, including extra layers of bags, boxes, and plastic.
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Make Sure the Product Fits the Packaging
In terms of shape, size, functionality, and materials, make your product packaging practical. Oddly-shaped packages can make it difficult for a merchant to arrange your goods on a shelf or in their storage or warehouse. It also makes it difficult for customers to carry your item from the store to their home.
Consider how the product will be exhibited, carried, and stored to create a design that reflects what your customers need. You want to make sure that your packaging is durable, easy to store, portable, and has a long-lasting shelf life.
Keep it Simple
Minimalistic packaging design is extremely popular right now and for a good reason. Customers can be easily overwhelmed with visual information at every step of the buying process, which can often cloud their judgment when making their purchasing decision. When designing your packaging, you don’t need to overthink your product packaging. In reality, simplicity is crucial.
Quality materials and out-of-the-box thinking can often add an unexpected twist to customers who pick up your product to learn more about it. By using high-quality materials and appealing color schemes and graphics, you can easily help your product stand out from its competitors.
Above all, it’s vital that you are honest with your customers at all times. Of course, you want the graphics to be appealing, but you also need to be able to deliver a product that meets the expectations of your customers when they open the packaging. You’ll risk losing customers if what’s on the outside of the package doesn’t match what’s inside.
The language on your packaging should thoroughly explain what your product is and why people should want to buy it. On the other hand, don’t clog up the package with too much text or a cluttered design, as you only have a few brief moments to grab a customer’s attention.
Contact PPT for Your Pet Food Product Packaging Today
Developing eye-catching and effective packaging is critical to the success and overall sales of your pet food product. By implementing any of the ten packaging design tips mentioned above, we believe you can take the success of your pet food product to the next level.
If you’re looking for new and inventive ways to make high-quality product packaging for your pet food products, PPT is here to help.
At Plastic Packaging Technologies, we specialize in producing the highest quality product packaging solutions for our customers by using industry-leading machinery and cutting-edge equipment and technology. We create product packaging for a variety of pet-related products, including pet food, toys, and treats. Each of our products offers outstanding product protection, high-quality graphics, and vibrant, appealing visuals that grab your customers’ attention.
With a comprehensive choice of custom packaging solutions for all markets and extensive knowledge and expertise, you can take your pet food product and business to the next level with our help.
To learn more about how we can help you create product packaging that appeals to today’s pet owners, feel free to contact PPT to discuss your needs.